Objections can come at any time throughout the sales cycle. You may be presented with one when you first reach out to schedule an appointment with a prospective client. Another objection may come after you’ve presented solutions and are ready to go for the close. It’s important to know how to:

• Anticipate objections
• Handle objections once they arise
• Use different techniques to overcome them

In this recently recorded webinar for ASI, BDU’s CEO Lisa Peskin discusses how to know when an objection is coming, the process to handle objections, and the different objection-handling techniques you can utilize to be successful in sales every time.