By Janet Nankin, Managing Director, Southeast Region If you watch Food Network, you may have seen a show called “Worst Cooks in America.” I love the Food Network, but I generally watch it for several reasons: to learn new cooking techniques, because I’m hungry or because I am just bored. I certainly don’t watch it to see people who can’t … Read More
Some “Foolish” Advice for April Fools’ Day!
In honor of April Fools’ Day this year, we’ve decided to take a look at some of the ridiculous business tips we’ve heard. You know they’re out there, those “words of wisdom” that some business people and sales folks alike swear by but that we’ve come to realize just don’t work. Here’s what some of our BDU team members said … Read More
Celebrating International Women’s Day 2021: Lisa’s Interview with Slice Communications
In honor of International Women’s Day on Monday, March 8, 2021, Slice Communications featured interviews with some incredible female leaders throughout the marketing and communications industry, including BDU’s CEO Lisa Peskin! Read Lisa’s article now to learn her definition of a successful leader, find out how her view on leadership has changed over the past year due to the COVID … Read More
Determine Your Desired Outcome
Plus, three tools that can help! The people you meet with on a regular basis typically fall into one of three different categories: your prospects, your clients, and your centers of influence (COIs). There are a variety of different outcomes you can aim to achieve depending on the type of contact you’re meeting with, as well as your initial agenda, … Read More
Know Your 2021 Numbers
As we’ve said time and time again, sales really is a numbers game. It’s critical that you understand how your business metrics break down and where your revenue is coming from so you can figure out the best way to not only get more business from existing clients but also find new clients to help boost your numbers. Figuring Out … Read More
Are You Truly Listening?
As Stephen Covey so accurately expressed, “The biggest communication problem is we do not listen to understand. We listen to reply.” Do you find yourself listening to reply instead of to really understand what the other person is saying? Now more than ever, our ability to truly listen to and hear one another is critical to our personal and professional … Read More
Sales as the Key to Success: Lisa’s Interview on the Product Launch Podcast
On a recent episode of the Product Launch podcast with Sean Boyce, Lisa and Sean talk about sales as the key to success for your product business, including how to tell an effective story, creating your 30-60-90 day game plan, and much more. Listen now and learn some tips you can apply for your own success! (If the above player … Read More
Squeezing the Lemon: Lisa on the Optimal Sales Mindset Webcast
You’ve heard Lisa talk about the importance of squeezing the lemon but do you truly know how to apply that philosophy to your sales success? During a recent Optimal Sales Mindset webcast (later featured on the Sales Game Changers podcast), Lisa spoke with host Fred Diamond about the key things everyone in sales should be doing to meet and exceed … Read More
For 2021 Sales Success, Do These 3 Things Right Now
As we’ve said time and time again, half of sales success can be attributed to your attitude and motivation. Therefore, it’s imperative that you start each new year off on the right foot. It is so much easier psychologically to get off to a great start and keep that momentum going than to start slow and play catch up all … Read More
Defining a Clear Path to Success: Lisa’s Interview on Full Time with Amy
On a recent episode of the podcast “Full Time with Amy,” Lisa had the opportunity to talk with host Amy Nicklaus about her career in sales and the importance of having a well-defined path to pave the wave to success. Listen now to Lisa’s episode! Episode #26 Defining a Clear Path to Success with Lisa Peskin For more information about … Read More