Sharpen the Saw, Always Be Learning and Continue to Grow

Never stop trying to be the best version of you that you can be! After over thirty years in sales, Lisa’s realized one very important thing: you can never stop looking for opportunities to learn, “sharpen the saw” and improve yourself as a salesperson. Recently, it’s become even more apparent that we need to continually adapt and develop, and that … Read More

BDU Virtual Fall Sales Success Training

Our series of virtual sales development sessions may have ended, but you will not want to miss this incredible opportunity hone your sales skills for maximum performance and results! BDU Virtual Fall Sales Success Training Whether you are refreshing, fine-tuning or just beginning to develop your sales skills, this workshop series will help you not only meet but exceed your … Read More

The Importance of Understanding Your Prospect’s ROI

As salespeople, we need to keep in mind that no one likes to be sold anything but everyone loves to be helped. Therefore, it’s important to understand your prospect’s ROI and how to use that when positioning your product or service in the form of a solution that can help them solve a problem or address a challenge. One of … Read More

Sales Lessons from the Other Side

As a salesperson, it’s always interesting when you’re on the opposite side and are being “sold” a product or service. Sometimes, it’s hard not to notice the sales “red flags” as they are raised. Recently, Lisa was looking for some help and scheduled a time to meet with someone who has been pursuing her business for quite a while. When … Read More

Summer Tips for Sales Leaders

If you’re a sales leader, you’ve likely heard us say that your job description is just one line: to help your direct reports be as successful as possible. As we’re well into the summer and have officially started the second half of the year, it’s the perfect time to re-energize your sales team and reassess the ways in which you’ll … Read More

The Good News is…

Not achieving the level of sales success that you desire? We know it’s easy to feel discouraged if you’re not hitting your numbers or performing at your best, but don’t worry! The good news is… Small changes make a big difference. There’s not a huge difference between being good and being great, or between being great and being a sales … Read More

Want to Boost Your Sales? Book a Speaking Engagement!

You know that no one likes to be sold anything and that you should look for ways to help and not sell, but how do you build credibility so that you’re known as a reliable consultant that people can trust? Look for speaking engagements, where you can actively demonstrate your knowledge and expertise! Speaking engagements: Give you an opportunity to … Read More

The #1 BDU Blog Post According to Our Team Members

The BDU team ranked this BDU blog post as #1, plus a few other top blog posts we don’t want you to miss We recently asked our BDU team members to select one post from our blog that they felt was important for people to see and read. More than half of the group selected Are You Truly Listening? and … Read More

Tame Your Prospecting Nerves

By Janet Nankin, Managing Director, Southeast Region If you watch Food Network, you may have seen a show called “Worst Cooks in America.” I love the Food Network, but I generally watch it for several reasons: to learn new cooking techniques, because I’m hungry or because I am just bored. I certainly don’t watch it to see people who can’t … Read More

Some “Foolish” Advice for April Fools’ Day!

In honor of April Fools’ Day this year, we’ve decided to take a look at some of the ridiculous business tips we’ve heard. You know they’re out there, those “words of wisdom” that some business people and sales folks alike swear by but that we’ve come to realize just don’t work. Here’s what some of our BDU team members said … Read More

Celebrating International Women’s Day 2021: Lisa’s Interview with Slice Communications

In honor of International Women’s Day on Monday, March 8, 2021, Slice Communications featured interviews with some incredible female leaders throughout the marketing and communications industry, including BDU’s CEO Lisa Peskin! Read Lisa’s article now to learn her definition of a successful leader, find out how her view on leadership has changed over the past year due to the COVID … Read More

Know Your 2021 Numbers

As we’ve said time and time again, sales really is a numbers game. It’s critical that you understand how your business metrics break down and where your revenue is coming from so you can figure out the best way to not only get more business from existing clients but also find new clients to help boost your numbers. Figuring Out … Read More

Are You Truly Listening?

As Stephen Covey so accurately expressed, “The biggest communication problem is we do not listen to understand. We listen to reply.” Do you find yourself listening to reply instead of to really understand what the other person is saying? Now more than ever, our ability to truly listen to and hear one another is critical to our personal and professional … Read More

Squeezing the Lemon: Lisa on the Optimal Sales Mindset Webcast

You’ve heard Lisa talk about the importance of squeezing the lemon but do you truly know how to apply that philosophy to your sales success? During a recent Optimal Sales Mindset webcast (later featured on the Sales Game Changers podcast), Lisa spoke with host Fred Diamond about the key things everyone in sales should be doing to meet and exceed … Read More

For 2021 Sales Success, Do These 3 Things Right Now

As we’ve said time and time again, half of sales success can be attributed to your attitude and motivation. Therefore, it’s imperative that you start each new year off on the right foot. It is so much easier psychologically to get off to a great start and keep that momentum going than to start slow and play catch up all … Read More

Defining a Clear Path to Success: Lisa’s Interview on Full Time with Amy

On a recent episode of the podcast “Full Time with Amy,” Lisa had the opportunity to talk with host Amy Nicklaus about her career in sales and the importance of having a well-defined path to pave the wave to success. Listen now to Lisa’s episode! Episode #26 Defining a Clear Path to Success with Lisa Peskin For more information about … Read More

2020 Year-End Checklist for Sales Leaders

As a sales leader, you know that you have a one-line job description: to help your direct reports be as successful as possible. With the end of 2020 fast approaching, here’s a handy year-end checklist you can download and use to help your team finish out the year strong and set yourselves up to hit the ground running in 2021!

Taking Classes at BDU: Lisa’s Interview on the Shareable Podcast

On a recent episode of the Shareable Podcast, BDU’s CEO Lisa Peskin spoke with host Jeff Gibbard about all things sales. She shared some inspirational stories from her own career in sales and sales leadership, how to apply her “squeeze the lemon” philosophy, and some of the basic fundamentals needed for success. Listen now to learn the sales secrets Lisa … Read More

Running World-Class Sales Meetings

Lisa’s Takeaways for Sales Leaders from the Extreme Sales Summit 2020 Lisa was thrilled to be a part of the Extreme Sales Summit last month, where she presented to sales leaders on how to run effective meetings with their teams. She was greatly honored to be included in this three-day event alongside incredible long-time sales superstars who had a major … Read More

Are You Being Your Own Best Sales “Boss”?

Sales is truly the best career out there but like anything there are ups and downs. Being in sales is basically like running your own little business, with the upside that often you have the benefit of not having to pay for your own supplies, expenses or operation costs. However, the downside is that in this little business of yours, … Read More

Five Tips for 2020 Sales Success (and Beyond)

As we’re well into the month of September now, with Labor Day behind us and the unofficial end of summer here, it’s time to ramp up your efforts and focus on what you can accomplish for the remainder of the calendar year. Not sure where to start? Here are five things you can do right now to not only finish … Read More

Work Hard and Smart, and Turn Your Dreams into a Reality

By Janet Nankin, Managing Director, Southeast Region It’s not enough to just hope and dream about success. You’ve got to go out there and start doing something! On social media recently, I came across a post that shared a list of “Rules to Teach Your Son” or how to make your boy into a gentleman. At first glance, and certainly … Read More

Trust and Follow the Process

As you know, we welcome sales professionals to our free Sales Success Peer Group sessions every Friday at 12 PM EST for support, networking and conversation surrounding the wins and the challenges we all experience. Recently, Lisa has had the pleasure of welcoming some very special sales superstars as her guests, and they’ve shared the secrets to their sales and … Read More

“Speaking to Influence”: Listen to Lisa’s Interview with host Dr. Laura Sicola

Lisa was so excited to be welcomed as a guest recently on “Speaking to Influence” with Dr. Laura Sicola of Vocal Impact Productions. They talked about sales leadership, including how to communicate in a way that fosters improvement and growth, how to best provide feedback and when to be vulnerable when leading your team. Listen to Lisa’s interview now! About … Read More

What We’ve Learned, Part Three

Over the past few months, business – and life – as we know it has changed in so many ways. At BDU, we’ve had to pivot and take some new approaches to how we do business, as well as how we support our clients and our network. We’ve set up weekly support sessions to bring the sales community together, taken … Read More

What We’ve Learned, Part Two

Over the past few months, business – and life – as we know it has changed in so many ways. At BDU, we’ve had to pivot and take some new approaches to how we do business, as well as how we support our clients and our network. We’ve set up weekly support sessions to bring the sales community together, taken … Read More

What We’ve Learned, Part One

Over the past few months, business – and life – as we know it has changed in so many ways. At BDU, we’ve had to pivot and take some new approaches to how we do business, as well as how we support our clients and our network. We’ve set up weekly support sessions to bring the sales community together, taken … Read More

“The Expert Channel”: Listen to Lisa’s Interview with host Phyllis Smith

On Wednesday, June 10th, BDU’s CEO Lisa Peskin had the opportunity to be a guest on “The Expert Channel,” where she and host Phyllis Smith discussed sales, adjusting to doing business in a virtual environment and how to handle the unique challenges salespeople have been facing over the past few months. Did you miss Lisa’s interview live? Listen now! About … Read More

Download BDU’s Free #SqueezeTheLemon Coloring Page!

You might not know this but our Chief Administrative Officer, Rachel Acquaviva, is an extremely talented artist and illustrator. For years, we’ve been enjoying the whimsical work she shares on her Instagram, @FollowThatVegan, and recently asked her to put together something special that we could share with our network. Click here to download and start coloring In these times, it’s … Read More

Come Join Us for BDU’s “Sales Success Peer Group”!

REGISTER NOW Starting in January 2022, we will be changing the frequency of our peer group sessions from monthly to quarterly so that we can continue to provide other offerings to our BDU network that will be instrumental in driving sales in the new year (and beyond). These will continue to be a time to support one another, to network … Read More

“Squeeze the Lemon”: Virtual Sales Development Sessions

Our series of virtual sales development sessions has ended. However, please visit our Eventbrite page to view our other upcoming webinars and events. If you are interested in discussing ways that we can support you or your team with private training sessions, please contact us to learn more. As salespeople, it’s clear that the way we used to do business … Read More

Sales Leaders: What Should We Be Doing Right Now?

As anyone who oversees a sales team knows, sales leaders have a one-line job description: to maximize the performance and potential of our sales associates. But how do we go about doing this when there’s no business as usual anymore and our salespeople are all working remotely? This is an incredibly challenging time for anyone in sales. As sales leaders, … Read More

Q & A with Lisa: Should I Even Be Prospecting Right Now?

Question: Lisa, since everything is so up in the air right now is it appropriate for me to prospect?  Answer: As you can imagine, this is the number one question I have been getting over the last few weeks from so many salespeople. Everyone is wondering the same thing: “Should I be prospecting during this crazy time?” My answer? It’s … Read More