BDU’s CEO Lisa Peskin was honored to facilitate the Alliance of Women Entrepreneurs’ September Founder’s Roundtable. Current and prospective AWE founder members joined Lisa for a discussion on the topic, “How to Get in Front of Prospective Clients / Reaching Top Level People.” Getting in front of decision makers can be a challenge, so there are some key things to remember … Read More
Determine Your Desired Outcome
The people you meet with on a regular basis typically fall into one of three different categories: your prospects, your clients, and your centers of influence (COIs). There are a variety of different outcomes you can aim to achieve depending on the type of contact you’re meeting with, as well as your initial agenda, so it’s important that you determine … Read More
Want Sales Success in Q2 (and Beyond)? Do These Three Things Right Now
There are three things that all salespeople need to do right now if they haven’t already to help maximize their performance and potential, as well as set themselves up for not only a strong second quarter but the rest of the year: 1. Stop, Start and Continue Take a moment to reflect on your activities and performance from the first … Read More
Interview: Lisa’s Return to Rain Maker’s Roundup
Lisa was thrilled to make a return appearance on Rain Maker’s Roundup with host Mark Iorio recently! Watch the interview now and learn how Lisa believes prospecting has changed over the past couple of years, what’s helped make her so successful in sales and leadership, and how she’s helped so many people achieve their own sales success (and how you … Read More
Calling All Sales Leaders – It’s Time to Get Your Team Excited Again!
Are you doing all you can to really train, inspire and motivate your sales associates to be the very best that they can be? If you haven’t held one recently, it’s time to re-energize your direct reports and plan a Sales Kick Off! When is the last time you were able to get your entire sales force together for a … Read More
Three Plus Three Equals “Six”-cess!
Whether you’re an individual contributor or a leader, sales success ultimately comes down to just three types of key activities and three types of key results. Over the years, Lisa and our coaches have worked with hundreds of companies to help them maximize their sales performance and potential. We’ve noticed that every organization has their own set of metrics or … Read More
Stand Out From The Competition
As salespeople in a competitive selling environment, we always need to make sure that we can differentiate ourselves from our competition. Often buyers will indicate that they’ll be basing their decision solely on pricing, but we may not always have the least expensive option to offer. It’s important to remember that there is one thing that no other company or … Read More
Suspect vs. Prospect: Do You Know the Difference?
One of the most important keys to being successful in sales is to fill the sales pipeline with qualified prospects on a consistent basis. However, sales professionals often mistake suspects for prospects. By doing so, they get a false sense of the true value of their prospective business and end up ultimately forecasting business that is not yet properly qualified. … Read More
Getting Consistent Work Through Referrals: Lisa’s Interview on the Consulting Trap Podcast
Want to learn some of the latest, most effective strategies for business development or how to grow your sales through referrals? Listen to Lisa’s interview with Sean Boyce on The Consulting Trap podcast now! Unable to access the podcast recording using the player above? Listen to Lisa’s interview here. Learn more about the Consulting Trap podcast or how to grow … Read More
Perfect Your Prospect Messaging: Use Benefit Statements
We work with a variety of clients, both selling and non-selling professionals, but the one common challenge we hear more than anything is that they all have difficulty with prospecting and getting net new appointments. How do we help? We take a look at two key things: What is their game plan? Do they have a methodical approach outlined, including … Read More
Sales Success: Lisa’s Interview on the Heroic Council Webcast
Lisa had a wonderful time talking with Sarah Ohanesian and Parchelle Tashi on a recent episode of the Heroic Council. They discussed the BDU Sales Success Workbook and Lisa’s thoughts on what it really takes to achieve next-level sales success. Want to boost your own sales to the next level? Watch the episode now! For more information about the Heroic … Read More
AUTUMN (and Year-Round) Tips for Sales Success
As we’re into the fourth quarter of the year, it’s time to kick our sales efforts into high gear. Here are six AUTUMN-inspired tips you can apply right now to help you not only meet but exceed your year-end goals and set yourself up for success in the new year ahead! A = ASSESS Now more than ever, it’s important … Read More
Sharpen the Saw, Always Be Learning and Continue to Grow
Never stop trying to be the best version of you that you can be! After over thirty years in sales, Lisa’s realized one very important thing: you can never stop looking for opportunities to learn, “sharpen the saw” and improve yourself as a salesperson. Recently, it’s become even more apparent that we need to continually adapt and develop, and that … Read More
BDU Virtual Fall Sales Success Training
Our series of virtual sales development sessions may have ended, but you will not want to miss this incredible opportunity hone your sales skills for maximum performance and results! BDU Virtual Fall Sales Success Training Whether you are refreshing, fine-tuning or just beginning to develop your sales skills, this workshop series will help you not only meet but exceed your … Read More
The Importance of Understanding Your Prospect’s ROI
As salespeople, we need to keep in mind that no one likes to be sold anything but everyone loves to be helped. Therefore, it’s important to understand your prospect’s ROI and how to use that when positioning your product or service in the form of a solution that can help them solve a problem or address a challenge. One of … Read More
Sales Lessons from the Other Side
As a salesperson, it’s always interesting when you’re on the opposite side and are being “sold” a product or service. Sometimes, it’s hard not to notice the sales “red flags” as they are raised. Recently, Lisa was looking for some help and scheduled a time to meet with someone who has been pursuing her business for quite a while. When … Read More
Summer Tips for Sales Leaders
If you’re a sales leader, you’ve likely heard us say that your job description is just one line: to help your direct reports be as successful as possible. As we’re well into the summer and have officially started the second half of the year, it’s the perfect time to re-energize your sales team and reassess the ways in which you’ll … Read More
The Good News is…
Not achieving the level of sales success that you desire? We know it’s easy to feel discouraged if you’re not hitting your numbers or performing at your best, but don’t worry! The good news is… Small changes make a big difference. There’s not a huge difference between being good and being great, or between being great and being a sales … Read More
Want to Boost Your Sales? Book a Speaking Engagement!
You know that no one likes to be sold anything and that you should look for ways to help and not sell, but how do you build credibility so that you’re known as a reliable consultant that people can trust? Look for speaking engagements, where you can actively demonstrate your knowledge and expertise! Speaking engagements: Give you an opportunity to … Read More
The #1 BDU Blog Post According to Our Team Members
The BDU team ranked this BDU blog post as #1, plus a few other top blog posts we don’t want you to miss We recently asked our BDU team members to select one post from our blog that they felt was important for people to see and read. More than half of the group selected Are You Truly Listening? and … Read More
Tame Your Prospecting Nerves
By Janet Nankin, Managing Director, Southeast Region If you watch Food Network, you may have seen a show called “Worst Cooks in America.” I love the Food Network, but I generally watch it for several reasons: to learn new cooking techniques, because I’m hungry or because I am just bored. I certainly don’t watch it to see people who can’t … Read More
Some “Foolish” Advice for April Fools’ Day!
In honor of April Fools’ Day this year, we’ve decided to take a look at some of the ridiculous business tips we’ve heard. You know they’re out there, those “words of wisdom” that some business people and sales folks alike swear by but that we’ve come to realize just don’t work. Here’s what some of our BDU team members said … Read More
Celebrating International Women’s Day 2021: Lisa’s Interview with Slice Communications
In honor of International Women’s Day on Monday, March 8, 2021, Slice Communications featured interviews with some incredible female leaders throughout the marketing and communications industry, including BDU’s CEO Lisa Peskin! Read Lisa’s article now to learn her definition of a successful leader, find out how her view on leadership has changed over the past year due to the COVID … Read More
Know Your Numbers
As we’ve said time and time again, sales really is a numbers game. It’s critical that you understand how your business metrics break down and where your revenue is coming from so you can figure out the best way to not only get more business from existing clients but also find new clients to help boost your numbers. Figuring Out … Read More
Are You Truly Listening?
As Stephen Covey so accurately expressed, “The biggest communication problem is we do not listen to understand. We listen to reply.” Do you find yourself listening to reply instead of to really understand what the other person is saying? Now more than ever, our ability to truly listen to and hear one another is critical to our personal and professional … Read More
Sales as the Key to Success: Lisa’s Interview on the Product Launch Podcast
On a recent episode of the Product Launch podcast with Sean Boyce, Lisa and Sean talk about sales as the key to success for your product business, including how to tell an effective story, creating your 30-60-90 day game plan, and much more. Listen now and learn some tips you can apply for your own success! (If the above player … Read More
Squeezing the Lemon: Lisa on the Optimal Sales Mindset Webcast
You’ve heard Lisa talk about the importance of squeezing the lemon but do you truly know how to apply that philosophy to your sales success? During a recent Optimal Sales Mindset webcast (later featured on the Sales Game Changers podcast), Lisa spoke with host Fred Diamond about the key things everyone in sales should be doing to meet and exceed … Read More
For 2021 Sales Success, Do These 3 Things Right Now
As we’ve said time and time again, half of sales success can be attributed to your attitude and motivation. Therefore, it’s imperative that you start each new year off on the right foot. It is so much easier psychologically to get off to a great start and keep that momentum going than to start slow and play catch up all … Read More
Defining a Clear Path to Success: Lisa’s Interview on Full Time with Amy
On a recent episode of the podcast “Full Time with Amy,” Lisa had the opportunity to talk with host Amy Nicklaus about her career in sales and the importance of having a well-defined path to pave the wave to success. Listen now to Lisa’s episode! Episode #26 Defining a Clear Path to Success with Lisa Peskin For more information about … Read More
Talking Sales and Business Development: Lisa’s Interview on the Sales Hustle Podcast
Lisa was thrilled to be a guest on a recent episode of the Sales Hustle podcast, where she spoke with host Collin Mitchell about her journey into sales and shared some insight into how she’s helped others achieve their own success. Listen now to Lisa’s episode! Episode #21 S1-EP21 of the Sales Hustle podcast For more information about the Sales … Read More
2020 Year-End Checklist for Sales Leaders
As a sales leader, you know that you have a one-line job description: to help your direct reports be as successful as possible. With the end of 2020 fast approaching, here’s a handy year-end checklist you can download and use to help your team finish out the year strong and set yourselves up to hit the ground running in 2021!
Taking Classes at BDU: Lisa’s Interview on the Shareable Podcast
On a recent episode of the Shareable Podcast, BDU’s CEO Lisa Peskin spoke with host Jeff Gibbard about all things sales. She shared some inspirational stories from her own career in sales and sales leadership, how to apply her “squeeze the lemon” philosophy, and some of the basic fundamentals needed for success. Listen now to learn the sales secrets Lisa … Read More
How to Organize Your Business and Optimize Your Sales: Lisa’s Interview on BizSoup Podcast Radio
BDU’s CEO Lisa Peskin recently had the pleasure of being a guest on BizSoup Podcast Radio with host John DeBevoise. They discussed the importance of setting a 30-60-90 day game plan, taking time for business development, identifying your sources of business and more. Listen to Lisa’s episode now for tips on organizing your business and optimizing your sales for maximum … Read More
Running World-Class Sales Meetings
Lisa’s Takeaways for Sales Leaders from the Extreme Sales Summit 2020 Lisa was thrilled to be a part of the Extreme Sales Summit last month, where she presented to sales leaders on how to run effective meetings with their teams. She was greatly honored to be included in this three-day event alongside incredible long-time sales superstars who had a major … Read More
Are You Being Your Own Best Sales “Boss”?
Sales is truly the best career out there but like anything there are ups and downs. Being in sales is basically like running your own little business, with the upside that often you have the benefit of not having to pay for your own supplies, expenses or operation costs. However, the downside is that in this little business of yours, … Read More
Five Tips for 2020 Sales Success (and Beyond)
As we’re well into the month of September now, with Labor Day behind us and the unofficial end of summer here, it’s time to ramp up your efforts and focus on what you can accomplish for the remainder of the calendar year. Not sure where to start? Here are five things you can do right now to not only finish … Read More