Category Archive

We’re so excited to share this recent spotlight on BDU’s CEO Lisa Peskin for ASI’s Advantages magazine! In Lisa’s Q & A, featured in the magazine’s “The Experts” section, she discusses what she’s discovered to be the keys to sales success.   Advantages is the leading industry publication for distributors with content that “regularly gives distributor sales people a leg up on their … Read More

Regardless of industry, there comes a time in every sales person’s career when they enter the “picky” stage. It’s the stage when, due to time and bandwidth constraints that come along with maintaining, up-selling and cross-selling existing customers, a sales person needs to be particular with the business they take on and the customers they pursue. It is just not … Read More

At BDU, one of our core philosophies is the concept of “squeezing the lemon.” It’s not about turning lemons into lemonade. It’s the idea of “squeezing” the most out of everything we do and maximizing every opportunity to make the most out of a situation, whether it’s for business or in our personal lives. Even something as basic as taking … Read More

With the summer months quickly coming to an end and the fall season right around the corner, now is the time to make sure you’re not only hitting but exceeding the goals you set for 2017. There are only a few short months left until a new year begins, so you need to make sure you’re preparing yourself or your … Read More

As the Sales Executive in Residence at Temple University, BDU’s CEO Lisa Peskin had the opportunity on Thursday, July 20th to present at the Innovation & Entrepreneurship’s Startup Studio, a forum for new and upcoming business leaders. In her talk, given mostly to the 2017 BYOBB finalists and other new entrepreneurs, Lisa covered the key aspects of growing a young … Read More

If you’re responsible for managing a sales team, it’s likely you’ve seen your sales associates come and go. However, have you ever wondered if you could possibly do things differently in order to decrease a rapid rate of turnover and keep a strong sales team in place? Here are the top four reasons your sales people are most likely to … Read More

In May, BDU’s CEO Lisa Peskin had the opportunity to once again join a panel of “sharks” for “Sales Shark Tank,” a presentation for Kim Richmond’s Personal Selling course at Rutgers University in Camden. During the “Sales Shark Tank,” teams of students from Richmond’s class practiced demonstrating their sales skills by presenting various products they’ve created to the panel of … Read More

“If you fail to plan, you’re planning to fail.” Those words of wisdom from Ben Franklin were a focal point of BDU’s CLE workshop, Making Time for Rainmaking. BDU’s Beth Rosenfeld and Heather Herrington held several interactive sessions on this valuable topic. The 90-minute sessions focused on developing individual plans for carving out time for business development and marketing, as … Read More

Do you want to know the three secrets of sales success? BDU’s CEO Lisa Peskin uncovers these “expert secrets” in this short, informative video by ASI. (Read their full post at www.asicentral.com.) Want to learn more from Lisa? Join her at the next ASI show in Chicago!