For 2023 Sales Success, Do You Need to do MORE or do BETTER?

for sales success do more or do better

If your 2022 activities didn’t yield the results you desired, it’s time to determine if you should start doing MORE or if you need to look for ways to do BETTER. It’s the beginning of a new year, and with it comes a fresh start to set yourself up for sales success. If you haven’t already, take some time to … Read More

Year-End Checklist for Sales Leaders

As the year comes to an end, it’s important as sales leaders that we do all we can to fulfill our one-line job description: to help our direct reports be as successful as possible. Here’s a handy year-end checklist you can download and use to help your team finish out the year strong and set yourselves up to hit the … Read More

“Squeezing the Lemon” for Sales Leaders

If you’re a sales leader, it’s important that you know about BDU’s philosophy of “squeezing the lemon” to be productive and get the most from all you do. As sales leaders, we’re so busy juggling so much every day – especially if we carry a bag ourselves – that we need to make sure we’re doing all we can to … Read More

Re-Engage Your Unresponsive Prospects Right Now

Re-Engage Your Unresponsive Prospects

We’ve all been there with an initially warm prospect that’s suddenly gone cold. You’re trying to close the sale and they’re just not moving forward. Maybe they’ve stopped returning your calls or emails, or they’re responding with some strong pushback. When you need to re-engage your unresponsive prospects, there are several things you can do to move things forward. How … Read More

Year-End Sales Success Starts at Halloween

Year-End Sales Success

Being in sales can often feel scary as we put ourselves out there and face rejection, but with these three sales tips you can calm those fears and achieve success. Your year-end sales success starts NOW, around Halloween, but it doesn’t need to be scary. Now that we’re well into the last quarter of the year, it can feel overwhelming … Read More

Networking: BDU’s Five Key Tips for Attracting Influencers

Networking and Attracting Key Influencers

Most sales professionals understand that networking is a key component to business success. Perhaps you’ve attended a handful of networking events but haven’t gotten much out of them. At Business Development University, helping you take things to the next level is what we do…here are some key tips for attracting influencers. Networking is so much more than just showing up … Read More

Going from Good Salesperson to Great Salesperson: Focus on the Gap

good salesperson to great salesperson

How do you go from good salesperson to great salesperson? Whether you’re a salesperson or a sales leader, it’s important to identify triage areas so you can focus on the gap and make the necessary tweaks to boost performance and potential. You’ve likely heard us talk about BDU’s triage philosophy of identifying the top three areas that, if improved upon, … Read More

Five Secrets of Successful Sales Leaders

secrets of successful sales leaders

As a sales manager or leader, you have a one-line job description: to make your sales team as successful as possible. In order to be a great leader, you first need to build trust within your team. Then, you’ll need to figure out what needs to be done to maximize everyone’s performance and potential. From our years of experience working … Read More

Back to In-Person Meetings? Don’t Give Up Your Zoom Meetings Just Yet!

in-person meetings

In 2020, the pandemic brought with it the drastic shift away from in-person meetings and suddenly everyone was on Zoom. This meeting platform that most of us had never used before was becoming our virtual office space. Now, many of us are returning to in-person meetings after two years of virtual chats and “Zoom fatigue.” However, we can’t discount the … Read More

Boost Your Close Ratio: Always Set a Next Appointment

improve your close ratio

Want to improve your close ratio? Always set the next step at the current step when it comes time to go for the close! It’s common during the sales process for a prospect to go dark once they’ve received a quote or proposal from you, and you may find it difficult to reconnect with them once they’ve gotten all the … Read More

Prospecting Tip: Take Note of Note Taking

Prospecting Tip: Take Note of Note Taking

In sales, you know the importance of paying close attention to your clients or prospects. During a meeting, you’re not only listening to what they are saying but also of picking up on their nonverbal cues as well. You’re paying attention to their facial expressions and body language, as well as how they’re listening to what you’re saying and their … Read More

The Top 4 Tips for Overcoming Objections

tips for overcoming objections

It can happen at various points throughout the sales process:  you’ll be presented with some sort of an objection. How do you confidently handle objections and navigate pushback from your prospective clients in order to land the sale or opportunity? We’ve added this post to include a few tips for overcoming objections and putting prospects at ease. This is a … Read More

Thinking in Threes: Listen to Lisa’s Interview on the Top 3 Podcast

Thinking in Threes: Listen to Lisa's Interview on the Top 3 Podcast

Lisa was recently welcomed as a guest on the Top 3 Podcast, hosted by her long-time friend Marcia O’Connor, CEO and Founder of The O’Connor Group. Listen to the episode now to hear their discussion about the importance of being purposeful in all that you do, as well as how to maintain proper relationships. You’ll also learn about BDU’s triage … Read More

”Squeeze the Lemon” in Every Moment, Big or Small

be more productive

By now, you probably have heard all about BDU’s philosophy of “squeezing the lemon” to get the most juice out of everything you do each and every day. To fully “squeeze the lemon” and be more productive, it’s important to also think about what more you could be accomplishing throughout your day. How can you maximize every moment, and especially … Read More

AWE’s September Roundtable: Getting in Front of Decision-Makers

getting in front of decision makers

BDU’s CEO Lisa Peskin was honored to facilitate the Alliance of Women Entrepreneurs’ September Founder’s Roundtable. Current and prospective AWE founder members joined Lisa for a discussion on the topic, “How to Get in Front of Prospective Clients / Reaching Top Level People.” Getting in front of decision makers can be a challenge, so there are some key things to remember … Read More

Determine Your Desired Outcome

determine your desired outcome

The people you meet with on a regular basis typically fall into one of three different categories: your prospects, your clients, and your centers of influence (COIs). There are a variety of different outcomes you can aim to achieve depending on the type of contact you’re meeting with, as well as your initial agenda, so it’s important that you determine … Read More

Want Sales Success in Q2 (and Beyond)? Do These Three Things Right Now

Sales Success in Q2

On Friday, April 1st we held our quarterly Sales Success Peer Group, where we once again came together to share tips, strategies and motivation for sales success. The topic of conversation for this quarter’s meeting was all about the top three things that all salespeople need to do right now in order to maximize their performance and potential in quarter … Read More

Interview: Lisa’s Return to Rain Maker’s Roundup

Lisa was thrilled to make a return appearance on Rain Maker’s Roundup with host Mark Iorio recently! Watch the interview now and learn how Lisa believes prospecting has changed over the past couple of years, what’s helped make her so successful in sales and leadership, and how she’s helped so many people achieve their own sales success (and how you … Read More

Three Plus Three Equals “Six”-cess!

Whether you’re an individual contributor or a leader, sales success ultimately comes down to just three types of key activities and three types of key results. Over the years, Lisa and our coaches have worked with hundreds of companies to help them maximize their sales performance and potential. We’ve noticed that every organization has their own set of metrics or … Read More

Stand Out From The Competition

As salespeople in a competitive selling environment, we always need to make sure that we can differentiate ourselves from our competition. Often buyers will indicate that they’ll be basing their decision solely on pricing, but we may not always have the least expensive option to offer. It’s important to remember that there is one thing that no other company or … Read More

Suspect vs. Prospect: Do You Know the Difference?

One of the most important keys to being successful in sales is to fill the sales pipeline with qualified prospects on a consistent basis. However, sales professionals often mistake suspects for prospects. By doing so, they get a false sense of the true value of their prospective business and end up ultimately forecasting business that is not yet properly qualified. … Read More

Perfect Your Prospect Messaging: Use Benefit Statements

We work with a variety of clients, both selling and non-selling professionals, but the one common challenge we hear more than anything is that they all have difficulty with prospecting and getting net new appointments. How do we help? We take a look at two key things: What is their game plan? Do they have a methodical approach outlined, including … Read More

Sales Success: Lisa’s Interview on the Heroic Council Webcast

Lisa had a wonderful time talking with Sarah Ohanesian and Parchelle Tashi on a recent episode of the Heroic Council. They discussed the BDU Sales Success Workbook and Lisa’s thoughts on what it really takes to achieve next-level sales success. Want to boost your own sales to the next level? Watch the episode now! For more information about the Heroic … Read More

AUTUMN (and Year-Round) Tips for Sales Success

As we’re into the fourth quarter of the year, it’s time to kick our sales efforts into high gear. Here are six AUTUMN-inspired tips you can apply right now to help you not only meet but exceed your year-end goals and set yourself up for success in the new year ahead! A = ASSESS Now more than ever, it’s important … Read More

Sharpen the Saw, Always Be Learning and Continue to Grow

Never stop trying to be the best version of you that you can be! After over thirty years in sales, Lisa’s realized one very important thing: you can never stop looking for opportunities to learn, “sharpen the saw” and improve yourself as a salesperson. Recently, it’s become even more apparent that we need to continually adapt and develop, and that … Read More

BDU Virtual Fall Sales Success Training

Our series of virtual sales development sessions may have ended, but you will not want to miss this incredible opportunity hone your sales skills for maximum performance and results! BDU Virtual Fall Sales Success Training Whether you are refreshing, fine-tuning or just beginning to develop your sales skills, this workshop series will help you not only meet but exceed your … Read More

The Importance of Understanding Your Prospect’s ROI

As salespeople, we need to keep in mind that no one likes to be sold anything but everyone loves to be helped. Therefore, it’s important to understand your prospect’s ROI and how to use that when positioning your product or service in the form of a solution that can help them solve a problem or address a challenge. One of … Read More

Sales Lessons from the Other Side

As a salesperson, it’s always interesting when you’re on the opposite side and are being “sold” a product or service. Sometimes, it’s hard not to notice the sales “red flags” as they are raised. Recently, Lisa was looking for some help and scheduled a time to meet with someone who has been pursuing her business for quite a while. When … Read More

Summer Tips for Sales Leaders

If you’re a sales leader, you’ve likely heard us say that your job description is just one line: to help your direct reports be as successful as possible. As we’re well into the summer and have officially started the second half of the year, it’s the perfect time to re-energize your sales team and reassess the ways in which you’ll … Read More

The Good News is…

Not achieving the level of sales success that you desire? We know it’s easy to feel discouraged if you’re not hitting your numbers or performing at your best, but don’t worry! The good news is… Small changes make a big difference. There’s not a huge difference between being good and being great, or between being great and being a sales … Read More

Want to Boost Your Sales? Book a Speaking Engagement!

You know that no one likes to be sold anything and that you should look for ways to help and not sell, but how do you build credibility so that you’re known as a reliable consultant that people can trust? Look for speaking engagements, where you can actively demonstrate your knowledge and expertise! Speaking engagements: Give you an opportunity to … Read More

The #1 BDU Blog Post According to Our Team Members

The BDU team ranked this BDU blog post as #1, plus a few other top blog posts we don’t want you to miss We recently asked our BDU team members to select one post from our blog that they felt was important for people to see and read. More than half of the group selected Are You Truly Listening? and … Read More